Andrea Bury

Founder, Design meets Craft / ABURY Collection | Germany

Andrea Bury is a storyteller, marketing expert and social entrepreneur. After having finished her studies of economics in 1996 she started her career in marketing.
In 1998 she moved to London as consultant for Corporate Identity to then move to Monaco as implementation manager of the „Laureus World Sports Awards“.
After the successful implementation she moved to Munich and started the pr and event agency „Calliope – inspiring brand communication“ in 2001. She has since then developed marketing strategies e.g. for Deutsche Bank AG, Campari, O2 Germany, DEDON,
Volkswagen and others.
In 2002 she finished her second studies in cultural management at the Fernuniversität Hagen.
In 2007 she moved partly to Marrakech and opened a city palace she had previously restored with artisans, the AnaYela, a “Place of Inspiration”. It has won the World Hotel Award 4 times.

This experience inspired her to start ABURY – a social fashion business that brings together avantgarde designers and traditional artisans to create a new generation of luxury style that fosters intercultural exchange, preserves world crafts and promotes
education. This finally inspired her to start her latest venture – Design meets Craft – the first global matching and collaboration platform for designers and artisans.

In 2011 she started TEDx Marrakesh which she organises every year since then in Marrakesh. She is a speaker for social impact business – e.g. at DLDwomen, TEDxBerlin, Social Media Week, etc. In 2013 she was awarded with the Victress Award for Social Entrepreneurship.

Talks