Music Maker JAM is the biggest music creation community in the world. Day-to-day, Rory infuses his passion for youth culture, music, technology, communities into creating products which disrupt the existing music industry paradigm. Currently fascinated by how Millennials & Generation Z play with content as a way to define identity, JAM is the next big innovation story in a post-streaming world. Prior to JAM, Rory held leadership positions in London where he worked at StrategyEye, Orange France-Telecom & finally TripAdvisor where he led global business development & mobile partnerships driving audience growth to 500M installs. Rory is also an accomplished musician and songwriter, releasing several full-length records back in the day. He holds an MBA from Judge Business School, Cambridge University.