THE PUNT

One of our Content tracks for our Tech Festival

17 – 18th October 17 – 18th, Dublin, Ireland

Technology has no less than revolutionised the sphere of Sport. The advent of video, analytics and digital monetisation of competition has expanded the opportunity of Sport.

THE PUNT SPEAKERS

The first Speakers to be announced

WHAT WE WILL TOUCH UPON

VISUALIZATION AND INNOVATION STATION

Long gone are the days of ‘Shots on target’ and ‘Tries per season’ – metrics and data reports have gone deeper and deeper, constantly reinterpreting and reimagining the ways we think about elite level athletes. With the constant introduction of new terms – such as ‘expected goals’ to the sporting lexicon, we ask the question: who are these innovators in sports science and where does their inspiration come from?

METRICS MAKE METERS - Enabling Moneyball analytics in sport

The 21st century has witnessed a marked shift in how sports teams are created, trained and perceived. Originally portrayed as outlier techniques, and made popular through movies such as ‘Moneyball’, metrics and data analysis are now well established in the mainstream. If we accept that this change is now the norm, what should we look for when quantifying performance? And who is leading these practices?

MARKETING FOR US MEATHEADS

How to engage sports groups (language, tone, personalization methods)

Sports fans and enthusiasts are often easy targets for marketing campaigns laden with macho rhetoric, heroic imagery and often rather jaded slogans. Nonetheless, they are a committed consumer group with huge opportunities attached, as evidenced by the global dominance of brands such as Adidas, Nike and more – who dwarf many of their competitors. How do brands ensure they remain competitive within such a market?

ATHELETE IN TRANSITION

What happens when an athlete’s athletic career needs to evolve beyond sport? Sports companies, Startups and Social Media has welcomed with open arms celebrity athletes into the fold. Twitter, Facebook and Snapchat have enabled the rise of athelete public profiles but who have really made strides in Sport tech and invested in Sport tech companies. Where are their goals and where do they see themselves in this new dynamic?
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